Brand identity · Graphic · Packaging

Portfolio 2026.

Pakawutt Kanokchaipaiboon (Get)

Brand designer & marketer · 2020 to 2026

Selected brand, packaging and marketing work.

Portrait of Pakawutt in a charcoal suit

01 · CV

Hi, I’m Get.

Pakawutt Kanokchaipaiboon

Bangkok, Thailand

Ask me about design and marketing.

Experience

  • 2026 to presentThai Prasith SigntechBrand Marketing Specialist
  • 2026 to presentVHG Hospitality AsiaDesign Specialist
  • 2026ANY FORM Co., Ltd.Graphics Designer
  • 2023 to 2026Mattel Bangkok LimitedPackaging Graphics Designer
  • 2021 to 2023FreelanceBrand Designer

Education

  • TOEIC960
  • 2019 to 2023Mahidol University, FAACommunication Design
  • 2004 to 2019The American School of BangkokNursery to high school

Achievements

  • 2025Suphanburi MueanghoeHalf-marathon 20–24 male, 1st place
  • 2025Khao Yai 100Ultra marathon, 50K finisher
  • 2019Vintage StudioSound engineering completion certificate

Expertise

  • Brand marketing & strategy
  • Logo & brand systems
  • Social & ad content design
  • Packaging design
  • Web content (WordPress)

Tools

  • Adobe
  • Claude
  • WordPress
  • Social media

Designers I look up to

  • Allan Peters
  • Paul Rand
  • George Bokhua

Off the clock

  • Creating logos, podcasts, basketball, running, gym and music.

02 · Works

Brand, packaging, advertising and web, 2020 to 2026.

02 · 01

Abime

Avant-garde fashion brand design

2020

Identity for an avant-garde fashion label: wordmark, lookbook art direction and business cards.

Abime lookbook, wordmark and business cards

02 · 02

WiseKid.

Hip-hop record label brand design

2022

Identity for a hip-hop record label: logo, vinyl sleeve, app screens and business cards.

WiseKid logo on green, vinyl sleeve, app screens and business cards

02 · 03

DHRI

Sustainable sunglasses brand design

2023

Brand for sustainable eyewear: logo, product photography and packaging under the line “To sustain for existence”.

DHRI logo, green sunglasses product photography and packaging

02 · 04

Callie

Women’s fashion brand design

2024

Womenswear label identity: monogram, campaign imagery and stationery with a quiet, elegant tone.

Callie monogram, campaign photography and stationery

02 · 05

Blissed Cafe

Cafe brand design

2024

Café identity from logo to storefront: signage, apron, cups, takeaway bags and business cards.

Blissed Cafe red identity on storefront, apron, cups and bags

02 · 06

Mattel

Packaging design

2023 to 2025

Retail packaging for Hot Wheels, Matchbox, Fisher-Price and Pixar Cars: blister cards, multipacks and display boxes.

Grid of Mattel packs: Hot Wheels, Matchbox, Fisher-Price and Pixar Cars

02 · 07

Mattel

Packaging development KPI

2025

Project management behind the packs: Excel data tracking and a Power BI dashboard for development KPIs.

Power BI dashboard and Excel tracker for packaging development

02 · 08

หงส์ไทย

Herb inhaler brand logo concept

2025

Logo concept for a Thai herbal inhaler: swan mark, wordmark, repeat pattern and pack mock-ups.

Hongthai swan logo on yellow, repeat pattern and inhaler mock-ups

02 · 09

Hale’s Blue Boy

Syrup brand logo concept

2025

Logo concept for a heritage Thai syrup: mascot, wordmark, repeat pattern and bottle label.

Hale's Blue Boy mascot, wordmark, pattern and syrup bottle

02 · 10

Snake Brand

Cooling powder brand logo concept

2025

Logo concept for a cooling powder: snake mark, wordmark, repeat pattern and packaging.

Snake Brand green snake mark, pattern and powder packaging

02 · 11

Nanyang

Flip-flop brand logo concept

2025

Logo concept refresh for a classic Thai flip-flop: elephant mark, Thai wordmark and product applications.

Nanyang elephant mark in black and blue, Thai wordmark and flip-flops

02 · 12

Yolida

Yogurt brand logo concept

2025

Logo concept for a yogurt brand: cup icon, script wordmark and packaging.

Yolida cup icon, script wordmark and yogurt cup

02 · 13

มวยไทย

Muay Thai logo design

2025

Logo for Thai boxing: a pair of gloves as the mark, shown on posters, ring-side and flag applications.

Muay Thai gloves mark on posters, ring and flag

02 · 14

วันอาสาฬหบูชา

Asalha Bucha logo design

2025

Logo for Asalha Bucha Day: a seated Buddha inside a candle flame, shown on signage, patterns and temple scenes.

Asalha Bucha candle-flame Buddha mark on orange, signage and temple scenes

02 · 15

ANY FORM Co., Ltd.

Advertisement design

2026

Social ads for OMODA & JAECOO: launch countdowns, product features, tips posts and price cards.

OMODA and JAECOO social ads: countdowns, features and price cards

02 · 16

VHG Hospitality Asia

Brand identity, website & social

2026

Brand book for the group, a new website, and the social and ad campaigns for its tented camps and lodges.

View site

VHG Hospitality Asia brand book
Brand book
VHG Hospitality Asia website
Website
VHG Hospitality Asia social media
Social media
VHG tented-camp offers, wildlife and getaway ads
Offers & ads

02 · 17

Visama Explorer

Brand identity, website & social

2026

One collection, two camps: Nan in indigo cyanotype prints, Koah Ker in red and temple gold. The brand book, one website for both camps, and launch social.

View site

Visama Explorer brand book
Brand book
Visama Explorer website
Website
Visama Explorer social media
Social media

02 · 18

Anurak Lodge

Brand identity, website & social

2026

An illustrated jungle identity for a Khao Sok lodge: the banana-leaf mark, the Hornbill restaurant mark, brand book, website and social.

View site

Anurak Lodge brand book
Brand book
Anurak Lodge website
Website
Anurak Lodge social media
Social media

02 · 19

Cardamom Tented Camp

Brand identity, website & social

2026

Brand book, website and social for a tented camp in Cambodia’s rainforest, built on one promise: your stay keeps the forest standing.

View site

Cardamom Tented Camp brand book
Brand book
Cardamom Tented Camp website
Website
Cardamom Tented Camp social media
Social media

02 · 20

Thai Prasith Signtech

Brand identity, website & social

2026

Brand book, a bilingual billboard-gallery website where you can paste your brand onto real boards, and a library of social posts.

View site

Thai Prasith Signtech brand book
Brand book
Thai Prasith Signtech website
Website
Thai Prasith Signtech social media
Social media

03 · Achievements

Two races in 2025, and the habit behind every brief.

03 · 01

Suphanburi Mueanghoe

Half-marathon · 1st place

2025

Won the men’s 20–24 half-marathon at Suphanburi Mueanghoe, 2025: the same drive I bring to every brief.

Pakawutt racing and on the podium at Suphanburi Mueanghoe

03 · 02 · Khao Yai 100

I finish
what I start.

0K

Khao Yai 100 Ultra Marathon · Finisher, 2025

That's the power I put into every brief.

Khao Yai 100: arms up at the finish Khao Yai 100: a flower at the aid station Khao Yai 100: running through the night Khao Yai 100: on the road at dusk Khao Yai 100: with teammates and medals Khao Yai 100: arms up on the trail Pakawutt flexing and giving a thumbs up

04 · Contact

Let’s work together.

Bangkok, Thailand

Available for new projects

Brand identity, packaging, marketing and websites, from the first logo sketch to the launch campaign.

Build-a-Brand with GetFree Bible first, then pick a package.

Pakawutt.k@gmail.com

© 2026 Pakawutt Kanokchaipaiboon